Events – Smaller is Better

When planning events, most nonprofits think “big.”  How can we get more people to attend and spend more money to net more revenue? But that kind of thinking often results in spending more money, using more labor, and having less quality interaction with event participants.

When it comes to events, smaller is often better.  A small dinner with 10 guests can provide more personal involvement and greater investment in your organization over time.

These events are likely to be much less expensive and much less labor-intensive. But, most importantly, they provide a better opportunity for personal interaction with guests that can lead to a strong connection to the Executive Director and current Board members (your true believers) — and a clear mission connection to the organization.

These smaller events are much more valuable to the organization than big “fundraisers” for building relationships that can lead to sustaining, unrestricted funding and meaningful involvement over time.

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